Rancho Rio Public Schools Transforms Game Day with Hometown Ticketing
The Challenge: Managing 12,000+ Fans on Game Night
For New Mexico’s Rancho Rio Public Schools, Friday nights are all about the game. With over 12,000 fans attending events, ensuring a seamless game day ticketing experience was not just a goal—it was a necessity.
The district faced:
- Long entry lines
- Misplaced tickets
- Cumbersome cash handling
In a community used to cash transactions, the digital transition needed to be both intuitive and inclusive.
“Hometown has made it really easy.”
— Todd Resch, Executive Director, Rancho Rio Public Schools
The Solution: Hometown’s Cashless Ticketing System
Rancho Rio turned to Hometown, a leader in digital ticketing for schools, to overhaul its game day logistics.
By switching to a modern, cashless ticketing solution, they achieved:
- Faster entry
- Greater convenience for parents, students, and staff
- Reduced workload for administrators
How Hometown made it simple:
- Purchase tickets directly from the school website
- Pre-order season passes
- Use mobile-friendly payment methods like Apple Pay and Google Pay
“We want to make the fan experience our top priority and Hometown has enabled us to make a seamless transition to cashless ticketing for our community.”
— Todd Resch
Unparalleled Support from Hometown
What distinguishes Hometown isn’t just their technology—it’s their dedicated customer support.
- Always available to answer questions
- Troubleshoots issues in real-time
- Keeps operations smooth, so schools can focus on delivering an unforgettable fan experience
“What sets Hometown apart from the rest is the support they provide us.”
— Todd Resch
The Results: A Frictionless Game Day Experience
Since launching in August 2024, the results speak volumes:
- 161 events ticketed across two high schools (Rio Rancho High School and V. Sue Cleveland High School)
- Over 19,000 tickets sold:
- 14,500 online
- 4,800 at Points of Sale
- $128,040 in revenue generated
Fans enjoy fewer lines, no lost tickets, and a smoother experience. Looking forward, the district plans to expand cashless ticketing to middle schools, enhancing accessibility and consistency across campuses.
A Winning Formula for Schools Everywhere
The success of Rancho Rio Public Schools illustrates how cashless ticketing can revolutionize school sports events.
By partnering with Hometown, the district:
- Prioritized the fan experience
- Streamlined operational logistics
- Reduced administrative stress
For schools seeking a reliable, forward-thinking ticketing platform, Rancho Rio’s story proves that Hometown is more than a vendor—they’re a trusted partner.
Explore how Hometown’s platform can transform your school’s ticketing process. Ready to start?
Check out their event ticketing system demo and bring modern ticketing to your community today.
