Some school administrators wonder, “How would digital ticketing work for us?” Today, we’re going to share how digital ticketing provides flexible options that help your fans get tickets when and where they want—supported by insights from a recent survey conducted by Navigate, a leader in understanding and marketing sporting events.
Tickets via Smartphone
Did you know that 87% of Americans own a smartphone? That’s one of the reasons Hometown created our Fan App, available for both Android and iOS devices. The Fan App makes it fast and easy to buy tickets and store them directly on a smartphone.
For those who do not own a smartphone, Hometown’s digital ticketing solution, Box Office, also allows fans to buy tickets on a computer and print them, or purchase tickets at the gate with cash or credit cards. These flexible options ensure that all of your fans have access to tickets in a way that is convenient for them.
Buying Tickets Early and Making Plans to Attend
While your fans may be used to buying tickets at the box office on the day of the event, a recent study found that 78% of ticket consumers want to purchase tickets in advance. Digital ticketing is the simplest way to offer easy access to presale tickets and allow fans to secure their spot ahead of time.
By selling tickets online, you also help them save time and avoid long lines. And with flexible in-person options, you can be sure to meet the needs of all your fans.
Tickets On Your Website
We found that 97% of people attending high school events felt at least “slightly comfortable” purchasing tickets online. And when it comes to transitioning your school to digital ticketing, Hometown is here to support you every step of the way. We connect you with a dedicated client success manager and offer an in-house support team to answer your questions—and your fans’ too!
Meeting All Your Fans' Needs
But what about fans who want to purchase tickets in person or use cash? While fewer in number, it’s important for many schools to accommodate them. Hometown’s Box Office solution has a built-in point-of-sale system that allows you to accept cash or credit cards at your box office.
We’ve also expanded in-person ticket options to include a kiosk solution—an easy-to-use, self-checkout experience that lets fans use their credit card and access tickets on-site.
Want to learn more about digital ticketing trends and how Hometown can provide you with the solutions to meet your fans’ needs? Reach out to our team to start the conversation and get answers to your questions.
