Hometown is revolutionizing how colleges and universities manage ticketing and events with seamless, digital solutions designed to simplify operations, enhance fan experiences, and generate critical funding. Built for higher education, Hometown combines digital ticketing, event management into one easy-to-use platform, empowering schools to deliver exceptional experiences while fostering community engagement.
How Hometown Supports Higher Education
Managing events in higher education extends beyond just selling tickets — it’s about creating memorable in-person experiences for students, staff, and fans while ensuring operational efficiency. Hometown provides a unified platform that eliminates the challenges of traditional paper tickets, offering colleges access to:
- Effortless Digital Ticketing: Streamline entry with mobile tickets, expedite gate lines, and provide fans with convenient features such as ticket transfers and resales. Student passes simplify student event access and provide accurate, reliable attendance information.
- Real-Time Data Insights: Track sales, attendance, and trends to optimize event strategies and improve decision-making.
- Multi-Event Management: From athletics to concerts, comedy shows, and fundraisers, Hometown Box Office consolidates ticketing for all events on one platform.
Alabama A&M University is a prime example of how Hometown transforms campus events. The switch from paper tickets to digital and mobile-friendly ticketing empowered the university to simplify processes, reduce gate congestion, and enhance fan experiences.
- Convenient Mobile Access: Fans access tickets directly on their smartphones, ensuring a smoother entry—even during high-traffic events like football games.
- Improved Efficiency: Seamless digital ticketing with features like ticket screenshots ensures smooth entry even without connectivity. Staff benefit from simplified operations, and fans enjoy easy integration with Apple and Google Wallet for added convenience.
- Unifying Campus Events: Hometown supports ticketing for both athletic and non-athletic events, streamlining campus-wide event management.
During Alabama A&M’s Homecoming, ticket sales exceeded $300,000 — a milestone made possible by the platform’s real-time data tools, which helped the team refine strategies and elevate the event.
“Hometown provides us with simple and effective solutions to both everyday challenges and complex problems, and helps us keep everything running smoothly.” - Roderick Smothers |Assistant Athletic Director for Ticketing, Alabama A&M
Why Hometown is the Trusted Partner for Higher Education
Hometown is more than just a platform — it’s a partner dedicated to empowering colleges and universities. With a proven track record of supporting 17,000 schools and organizations across the nation, Hometown offers:
- Reliability: Trusted tools that simplify event management and ensure seamless operations.
- Scalability: Designed to meet the needs of events of any size, from small gatherings to large-scale athletics.
- Community Engagement: Tools that connect schools with their communities, fostering school spirit and shared pride.
"As a former NCAA ticket office manager, Hometown is the perfect tool to run your events, engage your community, and grow revenue. I could have saved my Athletic Director a lot of money by switching to Hometown" - Lucas Read | Senior Customer Success Manager, Hometown
By combining digital ticketing and communication tools, Hometown helps higher education institutions create unforgettable in-person experiences while generating the resources needed to support athletics, arts, and extracurricular programs.
Explore how Hometown can transform your events and strengthen your campus community.
Ready to get started? Schedule a demo with a Hometown expert to learn how you can optimize digital ticketing, event promotion, and fundraising for your college community.
